E Tū Tāngata Kete

Free resource library to help you apply the E Tū Tāngata Mindset.

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We're on a mission

To Tackle Tall Poppy Syndrome in Aotearoa.

In New Zealand we have a culture of criticism (Tall Poppy Syndrome). E Tū Tāngata is an initiative aimed at turning that around. We empower people to build a culture where every person is valued.

Are you ready to make an impact and become a Culture Shifter?

How does the Kete work?

KETE Homepage Sarah and Mana


Browse through the resources to find ones that suit your needs.


Apply the mindset and invite others to join the Kete.

What's Inside?

Founder, Jay Geldard outlines E Tū Tāngata and what you can expect to find inside the Kete.

Pay It Forward

The Kete is funded by generous people and organisations who choose to Pay It Forward.

Don't take our word for it...

The videos are so easy to use and make it super easy to explain the concepts to your team.

Tauranga Netball

I love being able to use E Tū Tāngata as a framework with mentoring students. Having the 3 values in the Kete to help speak positivity into their lives.

Mana Harema, Youth Worker

My advice would be to have a go. What have we got to lose in allowing individuals, schools, workplaces, teams and families to value who they are as people.

Sir Steve Hansen

We love seeing our local heroes on some of the videos.

Tauranga Netball

E Tū Tāngata, let’s stand together and work towards a future that we can be proud of.

Junior Tana

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